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An Update on the Monetization Controversy

YouTube has faced a lot of criticism earlier this year for an advertising controversy that in the end had an impact on creators and brands across the globe. Major brand advertisements were played before inappropriate or offensive videos, sparking outrage amongst brands and several pulling their advertising from the video platform. More than 250 brands refrained from having their products being promoted any longer, among them the BBC, McDonalds and L’oréal.

YouTube took action and reviewed its monetization policy, updating the algorithm and implementing stricter monetization guidelines. The review ensured that advertisements now only appear alongside advertiser-friendly videos.

But since action was taken, creators noticed a change in their revenue and ability to monetize their videos. The algorithm appeared to be inaccurate, flagging videos that were advertiser-friendly and therefore having a negative effect on people being able to make a living on the platform. YouTube also didn’t include the option to directly appeal the decisions in the Video Manager. The inability to easily and directly appeal the classifications angered many creators and questions YouTubes investment in the people that built their online community.

This is where things started to develop. In August, Youtube rolled out new icons to give their creators an understanding of how each video on their channel is monetized as well as the ability to appeal if they think the video was wrongly classified.

What is the situation now?

Last month, the situation reached a new high. After publishing a video in efforts to raise donations for the recent shooting in Las Vegas, creator Casey Neistat noticed that monetization had been disabled. Controversially, a different video in which Jimmy Kimmel talks about the issue was running with advertisements.

Fast forward a week. On October 26, YouTube announced a new update to the monetization algorithm, will hopefully result in fewer videos being wrongly classified. And according to the company, more than 1 million videos have been manually reviewed for ad appropriateness since August, which should improve the monetization algorithm’s accuracy. This will result in a 30% reduction in the number of videos that are receiving limited ads.

Some creators may have noticed a change in the monetization of your channel and may have wondered why. We hope this will give you a better understanding of how the monetization policies are developing.

If you are still unsure about monetization in general or are struggling to appeal, please contact Laika Network for help.

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