Video on social media as seen an impressive rise over the past year. With videos on Facebook getting the highest engagement rate and being shown most predominantly on our news feeds these days (thanks to the news feed algorithm), it doesn’t come as a surprise.
Facebook founder Mark Zuckerberg announced at the beginning of the month that the biggest trend for their products will be the growth of video. Instagram stories turned out to be a huge success and give reason to focus strongly on the moving image on the social media platform. In his statement, he said:
‘We’ve found that live videos generate 10x the number of interactions and comments as other videos. But too often right now, watching video is just a passive consumption experience. Time spent is not a goal by itself. We want the time people spend on Facebook to encourage meaningful social interactions. So we’re going to focus our products on all the ways to build a community around the video that people share and watch. That’s something Facebook can uniquely do.’
Bearing that in mind, we can see that Facebook wants to encourage videos that are liked, shared, commented on and enjoyed by a wider community. This makes it an ideal place to share any content that creators have made and is successful. Just like on YouTube, this can lead to a community being built around the videos and on pages, rather than just being a simple clip being watched briefly or scrolled over while trying to find your friends updates.
Facebook has also rolled out some new developments which make sharing content worthwhile and hopefully, interesting and fun.
Sure, Facebook is still no YouTube and is very unlikely to overtake the video streaming giant any time soon, but they are taking steps to make the site more appealing to creators. It is always good practice to share content on both sites to get maximum reach and engagement. When it comes to live streaming options, do your research and decide if Facebook might work better than YouTube for you.
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