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Your YouTube Update for May 2017

We often miss out news and updates on our most favourite social media platform, so we thought and the end of each month we will bring you a little roundup of important developments and updates that may affect you. Here are your latest news:

YouTube ups the Threshold

For millions of creators across the globe, YouTube us more than just a fun hobby, many rely on it as an income. YouTube set up the YouTube Partner Program in 2007, to help with making a living on YouTube. Since, they have been able to close down channels that impersonate others, re-upload content that they don’t own and made sure that things run a lot more smoothly.

In early April, the video platform announced that they have taken a step further to protect their community by upping the threshold for showing ads on channels until the channel reaches 10k lifetime views. This will enable YouTube to determine the validity of the channel as well as allowing to confirm that it adheres to community guidelines and any advertisers policies.

So, creators, rest assured that less unpermitted sharing and a much better community will be created. If you have had under 10k views so far, but have been paid your share of advertising up until now, this revenue will not be impacted.

 

Facebook and YouTube face tough new laws on extremist and explicit video

The EU Parliament have made a huge step forward to containing hate speech and sexually explicit content on Facebook, YouTube and Twitter. A new set of rules is to be published and once agreed on, made the law which will force the social media platforms to remove explicit content or face hefty fines. The proposal comes after a number of objectionable videos and footage have been published.

 

The aim of this new law it to create a governing rule for video content in Europe, replacing the national law that struggles to tackle the increase in extreme content. Lawmakers have been pushing social media companies for the last years to be more vigilant about hateful content on their platforms as well as extremely unsettling footage. Hopefully, with these new rules, the platforms will take their responsibilities and create a safer digital environment.

 

YouTube NextUp 2017

In early April, the video platform announced that they have taken a step further to protect their community by upping the threshold for showing ads on channels until the channel reaches 10k lifetime views. This will enable YouTube to determine the validity of the channel as well as allowing to confirm that it adheres to community guidelines and any advertisers policies.

So, creators, rest assured that less unpermitted sharing and a much better community will be created. If you have had under 10k views so far, but have been paid your share of advertising up until now, this revenue will not be impacted.

Facebook and YouTube face tough new laws on extremist and explicit video

The EU Parliament have made a huge step forward to containing hate speech and sexually explicit content on Facebook, YouTube and Twitter. A new set of rules is to be published and once agreed on, made the law which will force the social media platforms to remove explicit content or face hefty fines. The proposal comes after a number of objectionable videos and footage have been published.

The aim of this new law it to create a governing rule for video content in Europe, replacing the national law that struggles to tackle the increase in extreme content. Lawmakers have been pushing social media companies for the last years to be more vigilant about hateful content on their platforms as well as extremely unsettling footage. Hopefully, with these new rules, the platforms will take their responsibilities and create a safer digital environment.

YouTube NextUp 2017

The Winners of this years NextUp programme have been revealed. An important time for many creators, did they make the cut? Here are the lucky UK winners that embarked on a weeklong video training camp and received plenty of production equipment vouchers. Are you as curious to see who is going to be the next super influencer?

The next round of applications will open on the 12th July for Brazil, Indonesia, Mexico and the Philippines! Good luck if you are a resident of one of these countries.

 

YouTube’s grand new launch

YouTube has grand plans! The online platform will produce its own original shows, just like Netflix and Amazon. The difference? These will be available for free as is part of a big expansion plan that the Google-owned company is undergoing to attract more advertisers and grow its worldwide viewership.

 

For the new lineup, a mix of traditional stars and new ones are involved in the shoes. Rumour has it that these include Ellen DeGenerres, Demi Lovato or the duo Rhett & Link are to be part of sometimes unscripted shows. We have heard of a music show, behind the scenes, fitness and comedy programmes and definitely can’t wait to tune in to see what’s in store!

 

Especially exciting does The Slow Mo Guys’ show sound, who doesn’t love watching things blow up in slow motion?

 

If you are a keen YouTuber and want to grow, get in touch and find out how we can help you.

 

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